In late October 2012, Hurricane Sandy struck portions of the Caribbean and the Mid-Atlantic and Northeastern United States. As of November 5th, Hurricane Sandy has severely affected portions of the Caribbean and in the Mid-Atlantic and Northeastern United States, where the storm has impacted at least 24 states from Florida to New England. More than 70 people in the Caribbean and 60 people in the U.S. lost their lives, and Sandy is estimated to have caused at least $20 billion in economic damages and $5 billion to $10 billion in insured losses so far. Furthermore, 1 million homes have been evacuated and 8 million people are still without power.

The Ad Council developed this video for a disaster relief coalition, members include InterAction, Center for International Disasters, the U.S. Agency for International Development, The UPS Foundationa, and the National Voluntuntary Organizations Active in Disaster.