Illustrative Results

InterAction Launches Policy and Advocacy Twitter Handle

NGOVoices

Building on a legacy of advocating for smart global development and humanitarian policies, InterAction launched an advocacy social media handle in 2015. The Twitter handle, @NGOvoices, was developed to build capacity for advocacy campaigns, boost our visibility and stakeholder understanding about our work, and highlight our policy thought leadership.

As a complement to the main social media channel @InterActionOrg, this new channel also provides a mechanism to leverage and amplify our members’ policy advocacy efforts.

In addition to members of Congress, 19 member organizations used #no1hungry or tweets from the social media toolkit.

The handle initially focused on food and nutrition security, with organized action around key events such as World Food Day on October 16. Soon after its mid-September launch, 12 members of Congress used InterAction-supplied tweets and the hashtag #no1hungry to raise awareness for the Global Food Security Act (GFSA). In addition to members of Congress, 19 member organizations used #no1hungry or tweets from the social media toolkit. The GFSA campaign reached approximately 621,000 people, informing them about the act’s goal of sharing U.S. expertise in agriculture development and supporting programs that work in partnership with smallholder farmers to tackle hunger and malnutrition under the Feed the Future Initiative.

By compiling a toolkit of graphics as well as pre-written posts from partners, InterAction ensured there would be a vocal community showing support for agriculture programs in the U.S. and abroad.

After four months, the handle had close to 600 followers including members of Congress, InterAction members, and key influencers. We encourage all our colleagues and partners to add their voice to the conversation by following and engaging with @NGOvoices as we expand our coverage into new policy areas.

Photo: Behailu Shiferaw