Illustrative Results

Building Support for Global Development

The Narrative Project

InterAction is harnessing the power of its membership — the largest coalition of international NGOs and partners in the U.S. — to end a global development sector conundrum. The public is increasingly skeptical about our work. More than 70% of the public in the U.S., U.K., France, and Germany believe poor countries tend to stay poor. They are not sure progress has been made, lack a sense of connection to global development work, and doubt our efforts can make a difference.

Yet this same research shows that we can positively shift the perspectives of the engaged public by framing communications around independence, shared values, and partnership, and by weaving in progress. InterAction is working closely with its members to advance narratives and seize this opportunity.

More than 70% of the public in the U.S., U.K., France, and Germany believe poor countries tend to stay poor.

InterAction introduced The Narrative Project, an initiative to share research-backed themes and phrases that proved effective with swing audiences. The project’s online site offers materials that communicators and change-makers around the world can use to open minds and help the public understand that NGOs are successfully partnering to build a better world.

We also initiated key dialogs among our members to foster honest discussion and innovative thinking. We delved into the challenges and opportunities with member CEOs at the InterAction Forum and the CEO retreat, and we traveled from the West Coast to the East Coast and across the web to engage with and educate members.

Together we are transforming the way the sector talks about itself — working to reverse the decline in public support and creating a climate that helps us all be more effective. Join us in this effort.

Photo: Md Shahnewaz Khan