Deborah Willig
phone: 202-552-6561

Caleb Zimmerman
phone: 202-552-6564

The Narrative Project

The Narrative Project aims to increase public support for global development.

  • Research across four countries (U.S., UK, France, Germany) found that the biggest barriers to public support are a sense of cynicism, distance, and futility. 

  • It also found we can shift the perspective of the almost 40% of the engaged public who are unsure of our sector’s impact.  

We can do this through framing communications around independence, shared values, partnership and – in conjunction - progress. To combat negative attitudes and help the public believe they can make a difference, InterAction is partnering with members to evolve their communications messaging.

Below you’ll find links to documents for implementing the Narrative Project within your organization. Please let us know if you have any questions or comments. We love to hear from you.