Carolyn J. Aeby
Carolyn Aeby is the director of the membership and standards team. In her role, she leads the membership recruitment and retention strategies and develops programs and services to enhance membership engagement. Her team is also responsible for the biennial Self-Certification Plus process around InterAction's standards, Forum, the CEO Retreat and other regional offerings.
Carolyn has more than 20 years of non-profit experience with expertise in strategic planning, partner and staff development, meetings management, membership recruitment and retention, and working with C-level international board members. She has been a consultant to numerous entities identifying ways to improve meeting ROI; developing performance-driven objectives; partnering with outside sources for enhanced programs and member benefits; creating organizational strategic plans encompassing short and long term objectives; and recommending operational changes resulting in both reduced expenses and top line growth. As a divergent thinker, she has a keen ability to generate innovative, successful solutions and recognize hidden opportunities.
Carolyn holds a BBA in Marketing from the McCombs School of Business at The University of Texas at Austin and holds the Certified Association Executive (CAE) credential from the American Society of Association Executives and the Certified Meeting Planner (CMP) designation from the Convention Industry Council.